Providing Palm Beach County:
When branding your product
your logo is your identity
The first step of any branding campaign, is the design of your logo. It the most important aspect of any identity package, everything is based off of it including your identity package color scheme, and the layout of any associated web sites.
Don't make the common mistake of choosing a boiler plate logo from warehouse logo sites, because your potential market will notice it. How you display your business or product is too important, it defines your originality, and is the first thing that comes to mind when relating a specific product or service to a business, customer or investor.